Company positioning

Mumiririri wevatengi, vatengi pamusoro pekambani pachayo inoumbwa zvichienderana nechinzvimbo chebasa, chigadzirwa, chakasimba. Positioning yekambani ndiyo chinhu chinobudirira pakushanda kwayo. Mushure mezvose, nzvimbo inobatsira zvikuru mukubudirira kwezvimwe zviito zvebhizimisi rako, zvose mukushambadzira uye mukudhinda.

Saka, chirevo chekuisa mazano chinosanganisira zviito zvakakonzerwa nekuvandudza sarudzo uye mufananidzo wekambani. Chinangwa chikuru chekuwana chiitiko chakanaka mupfungwa dzevatengi vemiti, zvinyorwa zvekambani iyi.

Pane mitatu mitemo inokosha yekuisa kambani:

  1. Iva kuzvipira kune imwe nzira.
  2. Kubatana, kutanga kwezvose.
  3. Kwemazuva mazhinji, ivai vatsvene kune imwe nzvimbo.

Maitiro ekugadzirisa

  1. Chimwe chinopiwa. Iyi nzira inosanganisira kuongororwa kwezvinhu zvose zvezvinhu, mabasa, kusvika uwana chimwe chinhu chakakosha chichaita kuti chigadzirwa chive chakasiyana. Kana kuongorora kuchikundikana, saka iwe unofanira kuwana chinhu chinonyanya kukosha chakanga chisingacherechedzi, uye chigadzirisa iyo kumapiramu ako.
  2. SWOT-analysis. Kuongorora simba uye kusimba, kuedza kutsvaga mikana iri pasi-kiyi uye simba, asi panguva imwechete, uye zvityiso.
  3. Nzira yakakodzera. Ita runyora rwevadzikwi vako, tsvaga kusiyana pakati pezvakagadzirwa nemakwikwi.
  4. Nzira ye "registry". Zvakakosha kuongorora kuparidzira kunokwikwidza mashoko.

Maitiro ekugadzirisa

Pane nzira dzakadai dzekugadza se:

  1. Zviratidzo zvechimwe chigadzirwa uye zvinowanikwa nevatengi kuburikidza nekushandisa chigadzirwa kana basa.
  2. Simbisai nzvimbo dzinotungamirira zvechigadzirwa ichi.
  3. Kukosha kwemari.
  4. Kushandiswa kwechigadzirwa, kushambadzira kwahwo nevanhu vanozivikanwa.
  5. Kuisa mukati meimwe nzvimbo yezvinhu, maitirwo.
  6. Kuenzaniswa kwezvinhu zvakagadzirwa nemitambo yakasikwa yevakwikwidzi vanozivikanwa.
  7. Symbols, kuburikidza iyo mutengi acharamba achiyeuka imwe marashi.
  8. Nyika yekugadzirwa yakagadzirirwa mumutsetse wezvinhu.

Zvakakosha kuziva kuti kugadzirisa maitiro kunobatsira pakubudirira kwekambani mumusika, kusimbisa nzvimbo yayo mumakwikwi. Kuti uite izvi, kambani inoda kuongorora kukwanisa kwekambani uye kunyatsorongedza nzvimbo yayo yekunze, zvakakosha kuziva nzira dzakanakisisa dzekushandisa kushandiswa kwebasa racho, kufanotaura zviito zvevakwikwidzi vayo.

Saka, kumira kwekambani, kutanga kwezvose, kunoenderana nekuverenga nekunyora kwehutungamiri, kukwanisa kwayo yekufunga, kufanotaura zviito zvekambani makwikwi.