Psychology of sales

Pasinei nokuti ndeipi, chii uye kuti ndiani waunotengesa, psychology yevatengesi muchitoro chebencher, chaizvoizvo, haisi yakasiyana nemafungiro emamiriyoni anotenderera oligarch. Zvechokwadi, kana psycholology yekutengesa, inoshandiswa nezvose zvayo, yakavakwa zvakanaka. Icho chinokosha - kutengesa. Zvizhinji sezvinobvira, zvakawandisa.

Mutengesi anofanira kuva "wega"

Nzira chete yekuwana mari ndeyokutengesa chimwe chinhu. Iwe unogona kutengesa motokari, imba, chigadzirwa, basa, ruzivo, hazvina basa, munyika kune chete kutengesa mari. Mumwe nemumwe wedu, pasinei nebasa racho, mutengesi. Tinozvitengesa patinenge tanyora zvekare uye takamirira kutonga - "Ko mushandi angatenga unyanzvi hwako hwehuwandu hwemaripo here?"

Asi yakanakisisa, uye muenzaniso wakajeka wepfungwa yekutengesa zvakabudirira ndeyemusika. Kana iwe uchigara uchitenga mumusika, nokufamba kwenguva unenge uine hukama hwakawanda kana husingatendi kune vamwe vatengesi: mumwe munhu anonzwira tsitsi newe, mumwe munhu anonzwira tsitsi newe. Uye nokukurumidza, usina kuzviona, iwe unobva urega kutarisa kune zvinyorwa zve "vatengesi" vatengesi, zvinyorwa zvinotungamirira "iwe pachako". Iwe hausi kufunga kunyange kana mutengo wacho wakaderera kana wakakwirira. Ndiye munhu wake pachake.

Chakavanzika chekutanga chepfungwa yekutengesa kubudirira ndechekuti "wako" mutengi.

Kuti uronge urongwa hwako pachako, unoda kudzidza kuchengeta. Yeuka nhau pamusoro paSherlock Holmes: kuva munyatsoteereri, anogona kutaura zvose nezvevanhu vasingazivi chinhu.

Tarisa mararamiro, zviratidzo, kutarisa kwevatengi. Chengetedza kuti ndeyepi raanotarisa, kutanga kwezvose. Anoyemura kutarisa kwemunhu anenge akagadzirira kutenga zvose kamwechete, kana ari choosy, anoda kuvimbiswa.

Muchengeti akasimba haafaniri kupindira neanofunga - anoda kupa nguva yekuongororwa, zvisinei, pane zvinopesana, munhu anofanira kupa mabhokisi matatu kutenga 150 g ema biscuits kubva kwauri.

Ida chigadzirwa chako

Nheyo yechipiri yekubudirira kwekutengesa kwepfungwa ndeyekutendeseka. Iwe unofanirwa kuwira murudo nebasa rako uye muzvinhu zvako, chete ipapo iwe unogona kuudza nomwoyo wose mutengi nezvekuremekedza kwake.

Ungada sei zvinhu zvako? Hapana chakareruka. Shandisa mikanzvi yekuzvipira-kuzvipira, dzidza kuona zvinhu zvakanaka, uye kukanganwa nezvezvakaipa. Tarisa pamotokari yaunotengesa: zviongorore kuti hachina chimwe chinhu chakanakisa munyika, chakakwana uye chaMwari, kuti chifambe ichocho ndechimwe chisingaoneki chiroto chevanhu vose vanofa.

Ziva chigadzirwa chako

Kutengesa uye kutenga hazvigoni kuita pasina kutaura. Mutengi anoda kuziva zvaanobhadhara mari , uye mutengesi anosungirwa kumupa ruzivo.

Iro psychology yekukurukurirana mukutengesa inotanga ne "primary failure" yekutengesa: mutengi anobvunza upenyu hwefaro resausage, uye mutengesi anotanga kutsvaga bhosi kutanga, ndokuisa, uye haawani zuva, achizvipa mhosva nemashoko anoti: "Zvimwe wakakanganwa kuisa musi". Unonyatsofunga here kuti mushure mekunge mhinduro uye mufambiro iwe uchazvitenga?

Mutengesi anomanikidzwa (kana ari mutengesi chaiyo) kuziva ruzivo, mazuva ekugadzirwa, maratidziro ehu (tsvina, tsvina, inotapira, yakarungwa, yakazadzwa nemate), nezvimwewo. Kana mubvunzo webenzi benzi: "Chii chinonaka chekiki?" Mutengesi anopindura "Tenga uye edza," izvo zvinoreva kuti iwe wakarashikirwa nemutengi mumwechete nokusingaperi.

Charm

Ndinoda kutenga munhu anokunzwira tsitsi iwe pachako. Munhu anotengesa chaiyo anofanira kunge akakwanisa kukanganwa pamusoro pematambudziko ake, kunetseka, kufungidzira , uye kuisa panzvimbo yake yepamusorosoro yake yakanakisisa yambiso - kunyemwerera.

Paunotengesa chimwe chinhu, nyika yose inofanira kurega kuvapo. Kukurukurirana kwefoni, kunwa uye masikati kubasa hakugamuchirwi, nekuda kwekuti muchengeti, achiona kuti hauna hanya naye, achangoenda ndokutenga zvaanoda pane imwe nzvimbo.

Iva nemwoyo wose unofara kune wese, kunyange mutengi muduku kudarika, uye mangwana kubva purozi yakaenzana nepeni, mutengi wako muduku achakuunza mamiriyoni.