Kutanga - chii chakaita kutanga uye kutarisa kutanga?

Kuti uzarure bhizinesi rako, haufaniri kuva nehomwe huru, nokuti pane hutungamiri hutsva-kutanga-up. Mune dzimwe nyika dzaimbova kubatana, makambani akadaro ari kungochinja, asi pane vanhu vakakwanisa kusimudzira pfungwa dzavo uye vanowana mari yakawanda yemari pane izvi.

Chii chiri kutanga?

Imwe kambani inoedza kuona pfungwa isina kujairika uye inopa zvinhu zvinonakidza zvinonzi kutanga-up. Muzviitiko zvakawanda, aya mafemu makuru, asi anogona kubva mukati mebhizimisi riripo. Kutanga isangano risingadi mari. Vakawanda vanofunga nenzira yekukanganisa kuti murayiridzo uyu unoshanda chete kuI IT sphere, sezvo pfungwa ipi inobatsira inogona kuzadzika.

Kutanga uye bhizimisi kusiyana

Vamwe vanhu vane ruzivo rwusingafungi munyaya iyi vanofunga kutanga kwekuita bhizinesi duku , asi chaizvoizvo izvi zvakasiyana zvachose pfungwa. Pane zvakawanda zvakasiyana-siyana zvinobatsira kunzwisisa chinangwa chekutanga. Chimiro chikuru chinoparadzanisa hutungamiri hutsva hutsva, izvo, zvakakosha kugadzira chimwe chinhu chitsva kana kuvandudza chaipo, asi bhizinesi duku mune dzimwe nguva haisi yakasiyana. Kuti unzwisise kutanga-kuti chii, iwe unofunga kufunga nezvimwe zvinhu

1. Scale . Bhizinesi shoma rine mitsara, asi iri mumutungamiri mutsva pasina, uye chinangwa chacho ndechokuwedzera.
2. Growth rate . Kuti uende, zvakakosha kukura pahuwandu hwemhepo, panguva yebhizimisi inonyanya kukosha.
3. Pfuma . Paunenge uchishandisa pfungwa itsva yekuwana rubatsiro rwekutanga, zvinogona kutora mwedzi, uye dzimwe nguva makore. Chinhu chikuru ndechokusika chinhu chakasiyana-siyana icho vatengi vachachida.
4. Technology . Kune mabhizimisi maduku, kushandiswa kwemichina inoshandiswa haisi kudiwa, asi kugadzira chinhu chakasiyana-siyana pasina ivo kunonyanya kukosha.
5. Life cycle . Maererano nehuwandu, 92% yekutangira yakavharwa mumakore matatu ekutanga, uye semabhizimisi maduku, kukosha ndeye 32%.

Aina dzekutanga

Kune nzira dzakasiyana-siyana dzakasiyana nedzimwe mhando dzemakambani akadaro akaoma. Nenzira yesayenzi-intensive kune mavambo-kutanga achishandisa masayendisiti makuru uye masangano ezvetsika. Ikutanga inosanganisira mabhizimusi ekusarudzwa akavakirwa achishandisa zvitsva zvesayenzi, asi zvekupedzisira hazvitsvaki kusikwa kwechirongwa chitsva. Pane imwe nzvimbo yakasarudzwa, saka aya marudzi ekutanga anotaridzika:

1. Nyaya yehupenyu hwose . Vanhu vazhinji vakaronga bhizinesi ravo pachavo, vachishandisa sechikonzero chekuita kwavo chido, izvo zvinotanga kuunza kuunza mari.
2. Chinangwa chacho chinobatsira . Munyaya iyi, pakutanga ndiyo mirayiridzo yakavimbiswa yemusika, uye kwete zvido zvomuridzi. Chinangwa chikuru ndechikukura nokukurumidza kwebasa.
3. Kambani yemhuri . Masangano akadaro maduku uye kusiyana kwavo kukuru ndeyekusiyana. Izvi zvinosanganisira, semuenzaniso, hotera yemhuri kana hotera yega yega.
4. Global initiatives . Izvi zvinosanganisira nzvimbo iyo vatungamiriri uye vanovhara vashandisi vari pasi rose.

Kutanga sei kutanga?

Kuti unzwisise kana pfungwa yakarongwa ichange ichitsvaga uye kana ichounza purogiramu, zvakakosha kufunga nezvehuwandu hwakawanda. Zvakakosha kunzwisisa kutanga - izvo zvinorevei, uye iwe unotanga kutanga nekuratidza kuti basa rakasikwa richachengetedza sei makore matatu, tichifunga nezvemashoko makuru. Mushure mokudaro unogona kuenderera pakuumbwa kwebhizinesi rezvebhizimisi, iro rinofanira kusanganisira zvikamu zvikuru zvekusimudzirwa kwekambani: kusikwa, nzvimbo, kukurudzirwa, vashandi, kukurudzirwa kwekugadzirwa uye kuparadzirwa, mari inobatsira, inokanganisa kurasikirwa, nezvimwe zvakadaro.

Mari yekutanga-ups haisi yakakosha semafungiro anogona kunge akasiyana kana akweretwa kubva kumavirira. Shandisai ruzivo rwekugadzira sangano rinogona kuwanikwa mune zvakasiyana-siyana, izvo zvichange zvigadzira chinhu chinoshamisa, kwete kopi yebhizimisi iripo. Zvakanakisisa kuwana shamwari, asi hapanofanira kunge kune makumi maviri. Kuti uite pfungwa iyi, iwe unoda mari yekusimwa uye pane zvingasarudzwa zvekuwana utsvaga.

Kutanga sei kutanga?

Apo pfungwa yacho yakatangwa, unofanira kufungisisa kuti ungaiparadzira sei pakati pevatengi. Kubudirira kupedza startups zvakaoma kufungidzira pasina kukurudzirwa paInternet, saka zvakakosha kutanga. Kutanga, iwe unoda kugadzira zvinyorwa kubva kumagariro evanhu ose uye kutanga kukurudzira mapeji. Iwe unogona kuzviita iwe pachako, asi kuderedza nguva iwe unogona kutaura nekambani dzinokosha dzinopa maitiro akafanana. Pane dzimwe mazano anobatsira kutanga kutanga:

1. Kunyora nekuiswa kwezvinyorwa zvekupikisa. Kuita izvi kunokurudzirwa zvishoma nezvishoma, kutevera maitiro uye mhinduro yevanhu:
2. Mukusimudzira zvakakosha kusarudza yakakodzera mhepo yekufambisa panzvimbo ino.
3. Zvisikwa uye kutanga kushambadzira kwemashoko.
4. Iva neshamwari dzakanaka uye kunyanya pakati pevatapi venhau.

Kutanga nekutora mari shoma

Kuti uzarure bhizinesi rako uye utange kugadzira mari, hazvidikanwi kuita zvikwereti zvikuru. Munyika, unogona kuwana nhamba huru yemuenzaniso, apo pfungwa yakasiyana-siyana yakava hwaro hwebhizimisi rakakurumbira. Kutanga pasina bhajeti kunogona kuvhurwa nevanhu vose, kunyanya kukosha, kuti vawane nzira yakakodzera. Semuenzaniso, nzvimbo ye culinary inowanzoshamisika, sezvo vazhinji vakaronga mini mini bakabhi, maresitorendi nemakwenzi mukicheni, vachigadzira ndiro dzekutengesa kunze. Zvimwe zvingasarudzwa zvekutanga-ups nemari shoma dzekutengesa: virtual services uye kugadzirwa kwezvinhu zvakasiyana nemaoko ako.

Kuisa mari mukutanga-ups

Kutsvaga munhu kana kambani inokonzera kukohwa mubhizimusi rekutanga haisi nyore. Iwe unofanirwa kusarudza mutyairi nemafungiro, ayo maunofunga nezvemitemo yakawanda. Nekukosha kwekuzvibatanidza kwevanhu, sezvo zvakakosha kuwana nzvimbo yakafanana nemunhu. Zvakakosha kusarudza nzira yekufambidzana kubatana, kureva kuti, ingara iyo ichava nguva imwe chete kana kwete, ingave mutyairi ane kodzero yekuitawo mutungamiri wekambani nekudaro. Iva nechokwadi chekubvunza kana muzvinabhizimisi anokwanisa kuita zvirongwa mukutanga-ups kare, uye mune zvipi. Zvakakosha kuti gweta rive nekutora matanho.

Ndekupi kwaungawana mutengi kuti atange?

Pane mazano maviri ekutsvaga kwevanhu vakagadzirira kuita zvikwereti. Mutemo wokutanga ndiwo mutemo wevatatu F (Mhuri, Shamwari uye Mapenzi), ndiko kuti, unogona kureva hama, shamwari uye mapenzi. Chechipiri kutungamira kunosanganisira kutsvaga vatengesi kuti vatange pakati peavo vanoisa mumapurogiramu akasiyana-siyana, somuenzaniso, inogona kuva mabhangi kana mari. Zvakakosha kuswedera pakusarudzwa kweanotsigira zvakanyatsonaka, nokuti hazvibvi kungobudirira kwekugadzirwa kwebhizimisi, asiwo kune mamwe mabasa.

Nyaya yakabudirira zvikuru

Iko hupfumi hwemazuva ano hunoenderana nekubudirira kwemapurojekiti akaitwa kubva pakutanga. Kune dzakawanda dzinotanga kuunza dzinounza mamiriyoni evanoronga:

1. Muenzaniso ndewebasa reIber reksikiti, iro rinoita purogiramu yevhiki nevhiki ye $ 20 mamiriyoni.
2. Nyaya dzinofadza zvikuru dzinowanzobatana nekushanyirwa, somuenzaniso, basa reAirbnb rinobatsira vanhu nokukurumidza kubhadhara nzvimbo dzakasiyana-siyana dzenyika, achitaura nevatenzi, kwete masangano.
3. Mari inoshandiswa purojekiti iyi ndeye $ 10 mabhiriyoni. Imwe muenzaniso ndeyekuchengetedza gore Dropbox ($ 10 biliyoni).

Best Startup Books

Zvinosuruvarisa, kwete vese vatsva vanogona kuwana rutivi munzvimbo ino uye mumatambudziko akawanda kunyange pfungwa yakasiyana inotungamirira kukundikana. Izvi zvinokonzerwa nekuti vanhu vashomanana chaizvo vanonyatsonzwisisa kutanga - chii ichocho, uye kusava neruzivo runoita basa rinokosha. Kuti udzivise njodzi, inokurudzirwa kuwana ruzivo uye unyanzvi munzvimbo ino usati wagadzirisa kambani yako uye nokuda kweizvi mabhuku pamusoro pekutanga haagoni kunge akakodzera zvakakodzera.

1. Kutanga G. Kawasaki . Munyori mumwe wevakiki veApple. Bhuku rinotsvaga zvinhu zvinokosha zvebhizimisi uye kutungamira. Matareji anonyoresa uye anotsigirwa nemashoko.
2. Kutanga. Bhuku rinotaura bhuku rakasikwa S. Blank naB . Dorf . Muverengi anopiwa chirevo-nhanho yekurayirirwa pamusoro pekugadzira bhizimisi rinobudirira. Mazano evanoziva ruzivo achabatsira kudzivisa kukanganisa.
3. Kutanga pasina bhajeti M. Mikalovits . Munyori, ane mazano ake uye mienzaniso, anoita kuti vaverengi vashandise kuti bhizimusi rinogona kugadzirwa mune chero mamiriro ezvinhu uye nebhadharo ipi zvayo. Kuti kubudirire, kutenda kusingachinji uye basa rakaoma zvakakosha.