Gap ndechimwe chezvokugadzira zvipfeko zvakakurumbira munyika. Wakaberekerwa muAmerica, Kusiyana kune tsika dzepamutemo: hutsika, chimiro, zvinoita.
Icho chiri nhoroondo yekusimbiswa kweGap brand uye maitiro ezvokufuka zvevakadzi vavo, uye isu tichataura pamusoro peiyi nyaya.
Nhoroondo yeGap
Jeans Gap - chiratidzo chaiye uye chigadzirwa chikuru chekambani. Chirevo chechiratidzo chakasimuka muna 1969, apo Don Fisher, muvambi wekambani, akaedza kubudirira kuti awane jean yakakodzera muzvitoro muSan Francisco.
Pamwe chete nemudzimai wake Doris, akasarudza kubatanidza pasi pedenga rega marudzi akasiyana-siyana ejes kuitira kuti munhu wose awane vaviri vachida kufarira.
Mukuwedzera, denga rekutanga rechigadzirwa chacho raibatanidzwawo mune kutengeswa kwemakaseti emakaseti uye zvinyorwa zvevinyl. Nhamo, kuva mutungamiri wemakero emimhanzi Gap yakakundikana, asi mumusika wemafashoni kambani yakakurumidza kuwana mukurumbira. Panguva yegore rokutanga rekuvapo kwayo, purogiramu kubva kutengeswa kwezvikwata zveGap zvakapfuura mamiriyoni maviri emadhora emadhora. Nokufamba kwemazuva akawanda, mabhuku akawanda eGap akaonekwa munyika yose yeAmerica, uye munguva pfupi hurongwa hwavo hwakapararira kune dzimwe makondinendi.
Kubva kune imwe kambani yemhuri, Gap yakava gurukota remufashoni wemafashoni - Gap Inc. Kusvika pari zvino, kambani ine zvishanu pane zvakanyanya simba zvakanyanya mazita: Gap, Piperlime, Old Navy, Banana Republic, Athleta. Mukuwedzera kune zvitoro zvezvitoro, nzvimbo dzakawanda dzepaIndaneti dzinobudirira kwazvo.
Gap muna 2013 ihurukuro dzakawanda dzenyika dzakawanda dzekutengeserana, zviuru zvevashandi, vashandi varo vevakagadziri uye hurumende inogadziriswa mumararamiro maviri uye unhu hunoenderana nekushanda kwezvipfeko.
Izvo zvakagadziriswa zveGap zvakanyanya kuwedzerwa - zvino iwe unogona kuwana kwete jeans chete, asiwo T-shirts, jaketi, mabheji, shorts, jasi, uye Gap magasi. Mukuwedzera kune inowanzo ruvara rwemhete ye jeans, rutivi rweGap rwakabhadharwa nezvinhu zveMitsara GapMaternity (yevakadzi vane pamuviri) uye GapBody (zvipfeko nezvipfeko zvekurara). Mukuwedzera, kwaiva nemitsetse yakasiyana yezvokudya zvevana vanaGap uye GapKids, pakarepo vakakunda rudo rwevatengi kuburikidza nekubatana kwechitarisiko chakanakidza, micheka yepamusoro uye unviable zvigadzirwa uye kushanda.
Panguva yaro iripo kambani yakabatanidzwa kakawanda nevakawanda vanozivikanwa uye vafashoni vefashoni, vakakunda zvizvarwa zvose nezvikwereti zvisingakanganwiki uye slogans. Gap zvinhu zvinowanzoonekwa muHollywood mafirimu, zvinowedzera kukurudzira kufarirwa kwechiratidzo.
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Itsva yekusvitsa yeGap
Simba reGap mukukudziridzwa kwekunzwisisa kwemaitiro nemafashoni mazuva ano hazvina mubvunzo zvikuru: yakanga iri Gap yakatanga kuparidzirwa kwebhuki mabhesi, mahwindo ehofisi, vakasununguka chic. Vagadziri vemuchina uyu "vakaedza" kuumba rudzi rutsva rwekusagadzikana kupfeka - rusingaoneki, asi rakanaka uye rakanaka.
Vagadziri Gap vanopa vakadzi vefashoni muzhizha ra2013 kuti vafukidze mabheji-khaki mavara-mavara (khaki munyaya iyi - kwete ruvara, asi rudzi rwemabhuruku), mahwendefa emapurisa ane makirongedzero ekunakidza uye anozadza mufananidzo ne ballet tassels uye yakazara-brimmed hats. Zvakanaka, mufananidzo uyu unopindirana zvakakwana mumasikirwo makuru emuzhizha, izvo zvinoreva kuti kufarirwa pakati pe fashionistas kunovimbiswa. Mukuwedzera, iyo yezhizha yekukohwa Gap izere nemapfekero akasiyana-siyana (kusanganisira mapfekete ekugadzira-mavara , uye pasina A-shaped sarafans).
Iyo micheka yakawanda yemwaka, maererano neGap, iri denim (uye iyo yakavhenekera shanduro yakagadzirwa nemakamuri), micheka yakakoswa uye yekotoni (zvose zvinyorwa uye zvinyorwa kana zvinyorwa zvakadhindwa).
Mukuwedzera kune mavara akajeka, mukati mekugadzirwa kweGap zvakawanda zvekare uye pastel shades.
Zvimwe zvakasiyana-siyana zvekusarudza zvichabatsira mafashoni kugadzira zvidhori zvakasiyana-siyana: kubva mumitambo kana zuva nezuva, kuenda kune rudo kana safari.
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