Anozivikanwa uye akashongedzerwa nevakadzi vose vane mafashoni enyika, American brand Victoria's Secret, vachigadzira zvipfeko, zvipfeko uye zvinhu zvevakadzi, hwakatangwa, zvisingadikanwi, nemurume. Roy Raymond, uyo akambokwanisa kusarudza ganda remukati uye rakanaka sechipo kumudzimai wake, akasarudza kugadzira kambani yaizobudisa zvipfeko zvakadaro. Sekunge muna 1977 chitoro chekutanga chakazarurwa, uye nhasi munhu wese anoziva nezvekambani yake. Uye mienzaniso kubva ku "Victoria Secret" yakaita basa rinokosha mune izvi. Munguva yegore rinotevera rekuratidzira kwekutsva kwekusungira zvepfeko muna 1997, vasikana vakaenda kunhandare nemapapiro evengirozi, mapururu, fairies, shiri dzinoshamisa. Ikoko kwakanga kune mienzaniso mitanhatu zvachose, uye mushure mekuratidzwa kwavaizofanira kupiwa mubayiro nemari uye yakasunungurwa mu "kushambira pasina". Asi kubudirira kwechiratidziro chakanga chakazara zvikuru zvokuti Stephanie Seymour, Helen Christensen, Karen Mulder, Daniel Pestov naTyra Banks vakasarudza kupinda mune mamwe mabasa akawanda. Gare gare, nhamba ye "ngirozi" yakawedzera kusvika gumi, dzimwe humwe hwakanaka hwakabudirira kune vamwe, asi chigumisiro chacho chaigara chichifanana -kuratidzwa kwakanyanya kunokwezva vanhu, uye kutengesa kweVictoria Sekret brand products yakagadzirwa. Kubva panguva iyo, vasikana vanonzi "ngirozi", uye "Victoria Chakavanzika" - kambani inogadzira mbatya dzekushaiwa.
| | | |
Zvakavanzika zve "ngirozi"
Haasi yose mienzaniso ye "Victoria Secret" ine ropafadzo yekuzonzi "ngirozi". Pakati pezviuru zvemazana vasikana vane mhando dzakanaka, "ngirozi" ndiwo masangano. Iyo yakanakisa mienzaniso ye "Victoria Secret" uye inotsigira mufananidzo wefashoni brand, iripo itsva inounganidza mumabhuku, inotora muchiitiko chikuru chegore - kuratidza Victoria's Secret Fashion Show. Zvinotaridzika, ndedzipi nzira dzekusarudzwa dzinogona kuva, kana dzose dzakarongeka dzine chimiro chechimiro uye chimiro chakanaka? Asi zviyero zve "Victoria Secret" mhando dzakasiyana nemitemo. Nokudaro, mufananidzo pamwe nekukura kweasingapfuuri 177 masentimita vanogona kutora basa re "ngirozi", uye zvinyorwa zvaro hazvifaniri kudarika zvakashuva 90-60-90. Asi hazvisi zvose! Pakutanga, ma-models akawanda aVictoria Sikret haasi vakadzi vane ruvara, asi vasikana vane mitambo yemitambo, vane mazamu ane simba. Kana uchitarisa, haufaniri kuva nesangano neanorexia , nzara yehondo nenzara zvisingaperi. Kufara, chido, charisma, mararamiro ane hutano - idzi ndiyo nzira inofananidzwa nemhando dzakanakisisa dze "Victoria Secret". Mukuwedzera, kukandwa kune kodzero yekubata mabhizimisi maviri emhando yepasi - Ford neElite. Kuti uve mu "gumi nengirozi" dzepamusoro, zvakakosha kuti uve mushandi weimwe yezvikwata zveNew York, izvo zvisiri zvakare nyore.
| | | |
Iyo inonyanya kuzivikanwa uye inotarisirwa pamusoro pemhando yeVictoria Secret ndeye Candice Swainpole, Dautzen Cruz, Miranda Kerr, Alessandra Ambrosio, Carolina Kurkova, Marisa Miller. Mifananidzo yeRussia mubasa re "vatumwa" "Victoria Secret" haisi nyore. Yakabudirira zvikuru yaiva Irina Shake yeRussia. Vatungamiri veU.SA neBrazil vari kutungamira. Asi mumasangano vasikana vokuRussia vakabatanidzwa kanopfuura kamwe (Evgeniya Volodina, Anna Vyalitsina, Valentina Zelayeva, Tatyana Kovylina, Alexandra Pivovarova, Natalia Poly, Vlad Roslyakova, Katya Shchekina). Iye zvino, "ngirozi" ndiAricandra Ambrosio, Adriana Lima, Carly Kloss, Kare Delevin, Jessica Hart, Jordan Dunn, Hilary Roda, Joan Smalls, Magdalena Frakovyak naMarina Lynchuk. Vasikana ava vanowana mari yepamusoro-soro, vanorarama upenyu hwenyika, vanoshamba mumasikati ekubwinya kwenyika. Kusiyana neanorexic standard mienzaniso, inogona kuonekwa pamakwikwi enyika, vasikana vakanga vane ruzivo rwakakwana kuti vasaine kambani nekambani yeVictoria Sitrik vanove nehutano, kuzvivimba uye kunaka. Vanoda kutarisa semamiriyoni evakadzi.
| | | |
| | | |
| | | |
