Target vateereri - chii ichocho, nzira yekuziva uye kugadzira mufananidzo wezvinangwa vateereri?

Target vateereri - muzera remazuva ano rekombiyuta yekombiyuta, ruzivo rwemuteereri wako iwe pachako, ichi ndicho chinhu chinoita kuti bhizinesi ribudirire uye kuvaka. Pakati pevashambadziri, kuongororwa uye kugoverwa kwezvinangwa vateereri ndechimwe chemashoko anozivikanwa zvikuru.

Chii chinotarirwa nevateereri?

Pfungwa yevanhu vanotaridzirwa (CA) kana kuti boka rinotungamira rakabuda munguva pfupi uye iboka revanhu rakabatanidzwa nehumwe hunhu hunhu: zera, zvepabonde, zvaunofarira, zvaunoda kana zvinangwa zvakafanana nezvinangwa. Iboka rinotsvaga ndiro rinogona kana vashandi chaivo avo vakagadzirira kuchinja zvavanoda mukuda kwechigadzirwa chakafanana kana basa kubva kune imwe shandi.

Mhando dzevanhu vanotarisa

Target vateereri vanosarudzwa nevatengesi nenzira dzakasiyana, hapana rimwe chete, rinowanzogamuchirwa. Vateereri vechiratidzo chii?

1. Vatengi mumwe nomumwe ndivo vanhu vose venyika.
2. Bhizimisi vateereri - vanhu vane bhizinesi ravo pachavo, vatungamiriri vemasangano, zvikwata.
3. Chikamu chekutengeserana - vashandi vezvemabhizimisi vanoita basa rekutengeserana, vanotaura kune vebhizimisi vateereri.
4. Nyanzvi, nyanzvi dzezvesayenzi, nyanzvi dzakadzika - vanhu vemabasa akasiyana.
5. Vashandi vehurumende - vakuru vakuru, vashandi vemasuo emasisita.

Chikamu chezvinangwa vateereri

Nzira yekugovera chinangwa chevateereri? Ichi chiitiko chinosanganisira kuongorora vatengi, mhinduro kumibvunzo: Chii? Ndiani? Sei? When? Kupi? Somuenzaniso, zvipfeko zvezera remadzimai makumi mashanu nemakore makumi matanhatu izvi zvinenge zvikamu, varume, vakadzi vari pasi pezera rezera iri havana kubviswa. Chikamu cheC CA isiri iyo inokubvumira kuti utaure mashoko pamusoro pechigadzirwa, kushanda kune vashandi vanogona uye, nekwaniso yakakodzera, uende navo kune boka revatengi.

Nzira yekuziva sei chinangwa chevateereri?

Kutanga vatengesi vezvebhizimisi, kana avo vakasarudza kudzorera kana kuwedzera bhizimisi ravo riripo munzvimbo yese yehutano hwevanhu vanobatana nemubvunzo uyu: sei kutsvaga chinangwa chevateereri vechigadzirwa? Iwe unogona kuraira chidzidzo chekutsvaga, asi iwe unogona kufamba munzira yekuzvidzidzira kwevatengi vavo. Target vateereri, mienzaniso:

Muenzaniso 1. Mufananidzo wechinangwa chekambani yekambani inobatanidzwa muhombodo dzakatapira:

1. Uliana, makore makumi matatu nemashanu.
2. Anogara kuMoscow.
3. Vakaroorwa, 2 vanasikana.
4. Accountant firm N.
5. Kubhadhara $ 1000 pamwedzi.
6. Kurarama hupenyu.
7. Zuva rokushanda rinotora maawa gumi nemaviri.
8. Zvinoda uye zvishuwo: nekuda kwemaitiro akaoma kwazvo, hapana mukana wekudya zvizere uye kuenda kumagariro emafitness, saka dairy, mapuroteni anokonzera mavharesi ndezarudzo yakakosha yeUlyana.

Muenzaniso 2. Mifananidzo yemutengi kune muumbi wezvishongedzo zvakasiyana-siyana:

1. Yana, makore makumi mana.
2. Nzvimbo yekugara - Samara.
3. Vakaroora, havana vana.
4. Mutungamiriri wevashandi vekambani N.
5. Nharaunda yekusvika iri $ 600.
6. Kukurukurirana nguva dzose nevanhu.
7. Zuva rokushanda rinotora maawa masere.
8. Zvinoda uye zvishuwo: kutarisa kwakanaka uye zvakakosha, zvishongo zvakaitwa mumwe nomumwe kuitira kuti Jan ave nekuvandudza mafungiro uye aripo mune kopi imwe chete, unogona "kuzvirumbidza" kune vamwe vekuchengeteka.

Mufananidzo wechinangwa chevateereri

Nzira yekuita sei mufananidzo wezvinangwa zvevateereri mukusimudzirwa? Chinangwa chevateereri ndechekubatana kwechikwata chemuteereri, chinotarisa kune iyo maitirwo, zvinhu zvinokurudzirwa nekambani imwe kana nzvimbo. Tsanangudzo dzakasiyana-siyana dzevangakwanisi vatengi vanofanira kusanganisira zvinotevera:

• pasi;
• age;
• dzidzo;
• territorial location;
• mamiriro emhuri, kuvapo kwevana;
• tsika;
• nzvimbo;
• chiyero chemari;
• hobby;
• zvido;
• kutya, manzwiro, kuora mwoyo.

Target audience audience

Zvakanamatirana zvakafanana uye zvikamu zvakakosha zveboka kana vateereri vanopa huwandu hwekutengesa kana kusimudzira nhamba yesaiti, bhuroji, peji. Mibvunzo inonyanya kuzivikanwa mitanhatu inofanirwa kupindurwa painoona CA:

1. Mutengi anowana chii?
2. Ndiani uyu angave mutengi?
3. Sei achida kuwana izvi, chii chaanoda uye vavariro dzake?
4. Nguva uye sei?
5. Kupi? (internet, vatengesa pedyo neimba, zvivigiro zvakawanda).

Mhinduro kumibvunzo yakakosha kuongorora uye kuparadzanisa izvo zvinonzi chinangwa kana chikamu chinopindirana nekambani yekudhinda. Iyi nheyo kana musumbu inofanira kunge ine maitiro akafanana ekubatanidza (mufananidzo wezvinotarisirwa nevamwe) - ipapo pfungwa yekudhinda inogadzirwa. Kuongorora uye kutsanangurwa kwevanotarisa vatariri basa rakaoma kwazvo, rinoda kuongorora mafungiro, kukwanisa kuenzanisa uye ichi ndicho chinhu chekutanga chekuita usati watanga purojekiti mitsva kana kupedza nguva iripo.

Nzira yekukwevera sei vateereri vatungamiri

Nzira yekukwevera vateereri vatungamiri ku Instagram uye mamwe maitiro evanhu vanozivikanwa nehutano ndeyekukurumidzira nyaya kune vanobhururuka uye mabhizinesi. Mari yakawanda inoshandiswa pamushambadziro haisi nguva dzose inopa chigumisiro chinotarisirwa. Kune nzira dzakawanda dzinobudirira dzekukwezva:

1. Kugutsikana-kuzadza. Zvinyorwa zvinofanira kugara zvichishandiswa, asi zvisingaiti zvinyorwa 3 - 4 zvikamu pazuva hazvikonzeri kutsamwa, kunyanya kana zvisinganzwisisiki, zvinonakidza kana zvakanaka uye zvinotsanangura zvakapiwa zvinhu.
2. Video clips. Mukuwedzera kune zvinyorwa uye mapikicha - vhidhiyo inonakidza zvikuru, unogona kugadzira vhidhiyo podcast pane chiteshi che YouTube.
3. Social network. Zviri nani kana iwe uine kambani mune dzose dzinoratidzirwa dzekunamata - izvi zvinobatsira kukurudzira vamwe vatengi.
4. Feedback. Vanhu vakaita savo pavanocherechedza mazera avo kana zvinyorwa kumisasa, kunyange kana zvisina kunaka, unogona kuzviita kuti zvive pamwe chete, zvichipa munhu kuti aite zvaanoona nezvemamiriro acho ezvinhu, kana kuti aunze ruregerero rwavo rwechokwadi, achiyeuka kuzviyeuchidza nekuremekedza mumwe nomumwe.
5. The mutual. Kumbira mapoka mumagariro evanhu kana mabhadhare kuti ugovere mutambo-ruzivo - nzira iyi inokubvumirawo kuwedzera vateereri vako kuitira kuti vose vabatsirwe.

Nzira dzekudzidza kune vavanonyorera

Izvo zvinotarirwa nevateereri ndevangangodhura vatengi vanogona kunge vane hanya nemugove wakagadzirwa kana basa. Nzira dzokugadzirisa chinangwa chevateereri uye zvidzidzo zvayo zvakakamurwa kuti zvive zvisina kukodzera uye zviri paIndaneti. Chii chinyorwa chisina kukanganiswa:

• marudzi akasiyana emibvunzo;
• "Mutengi Wakavanzika", kutarisa kwevangangodaro vatengi panguva yekutenga kwezvigadzirwa;
• kuongorora kwemashoko akawanikwa;
• mibvunzo yezvikwata zvekutarisa.

Kudzidza zviri paIndaneti:

• kuongorora kwekutengesa kwevatengi paIndaneti vachishandisa nhamba dzemibvunzo yekutsvaga;
• Kudzidza nezvezvinyorwa zvevanhu pachavo zvevatengi mumasangano akasiyana evanhu;
• e-mail kutumira mibvunzo, mibvunzo.

Kukwaniswa kune vavanotarisa

Kutsvakurudza kwevanhu vanotsvaga vateereri inzira yekuunganidza ruzivo, asi kunyange kana boka rinotsanangurwa rinotsanangurwa zvakarurama izvi hazvivimbisi kubudirira kwekusimudzirwa kwezvinhu nezvinhu zvemashoko kana kufarira kwevateereri munyaya dzenyaya. Kukwana - iyi ndiyo mvumo kana kukwana, saka huwandu huwandu hunoenderana nemhinduro yekutsvaga. Peji yakakodzera inogadzirwa nehuwandu, zvigadziriswa nedzimwe nyaya, uye kukosha kwevateereri kunotsanangurwa nekusarudzwa kwakakodzera kwemasaramiro. Somuenzaniso, kana nzvimbo iyi iri kutengesa magirazi, ipapo mufananidzo wekambani anofanira kunyorwa "akapfeka magirazi."

Kukurudzira Instagram nekutsvaga vateereri

Nzira yekukwevera vavanonzwi vayo mu-instagram - pane mamwe mavara maunofanira kuterera kune. Instagram ishanduro ye social network Facebook, saka unogona kusunungura zvinyorwa zviviri panguva imwechete - zviri nyore chaizvo. Target (yakakosha) vatereri, nzira dzokusimudzira:

• Synchronize Facebook uye Instagram;
• nyora kune dzimwe nhoroondo uye uise zvaunoda, siya mazwi;
• Ita chigadzirwa chakasiyana-siyana chekombi yako uye chigadzirwa chinokurudzirwa nacho;
• inzvimbo yakakwirira yehutano (mavara, mapikicha);
• Kuti uwedzere mabhuku nezvinhu zvakasiyana-siyana, unogona nyaya kubva muupenyu;
• kana nyaya yenyaya yekutengesa, ipapo kune vavanoteerera, iyo "shure kwezviitiko" inenge ichifadza, sezvo zvinhu zvose zvichiitika mumatanho, somuenzaniso, kana iko kutengeswa kwekofi, unogona kutumira mifananidzo ye nzvimbo iyo zvakasiyana-siyana zvinoshandiswa, kuti yakakohwa sei, inogadziriswa;
• akabhadhara nzira - nhasi nhasi kune nyanzvi dzakawanda dzakagadzirira kusabvumirana nekodhi uye bhizinesi rekodhi uye kusarudza vavanoteere vateereri pane imwe nyaya.