Nhoroondo yekusikwa kwaNike yakatanga muna 1964, apo mudzidzi weYunivhesiti yeOregon uye mutambi wenguva pfupi pamakwikwi madiki Phil Knight, pamwe chete nomudzidzisi wake Bill Bowerman, akauya nechirongwa chakaisvonaka chekutengesa shangu dzakanaka uye dzisina kutenga. Mugore rimwe chete, Phil akaenda kuJapan, kwaakasaina kontrakiti neOntsuka pamusoro pekupa sneakers kuenda kuU.S. Kutengesa kwekutanga kwaiitwa nenzira yakananga mumugwagwa kubva kune micro-van ya Knight, uye hofisi yaiva garaji. Zvadaro iyo firm yaiva pasi pezita reBlue Ribbon Sports.
Munguva pfupi, Phil naBill vakabatanidzwa nemutambo wechitatu wevatambi uye mutengesi wevatengesi vepanzvi Jeff Jeffson. Achitenda nenzira inokosha, akawedzera kutengesa, uye akachinja zita rekambani iyi kuNike, achidana kambani mukuremekedza mwarikadzi wemapapiro wokukunda.
Muna 1971, munhau yeNike, chiitiko chakakosha chakaitika - ndiko kukurudzirwa kwekodhi inoshandiswa nhasi. "Roscherk" kana bapiro remwarikadzi Nike rakagadzirwa nemudzidzi paYunivhesiti yePortland - Carolina Davidson, uyo akawana mari shoma ye $ 30 chete yekusika kwake.
Zvinyorwa zvitsva
Mune nhoroondo yeiyo brand, kune zvinhu zviviri zvekugadzirwa kwezvinhu zvakagadzirisa kubudirira uye kufarirwa kwechiratidzo. Kukura kwekutanga kwekambani kwakatanga muna 1975, apo Bill Bowerman akauya nemukuru akakurumbira oga akatarisa mhepo yemudzimai wesimbi. Icho chaiva chinhu chitsva chakabvumira kuti hurumende ikwanise kuve vatungamiri uye kuita maNke sneakers zvikafu zvakatengesa zvakanyanya muAmerica.
Muna 1979, Nike yakave nemamwe mavandudziro ekugadzirisa: chivako chakadzika mumhepo chakanga chakawedzera mitsara yebasa rebhandi. Izvi zvitsva, zvakagadzirwa nemuchina injini Frank Rudy, yakashanda sechikonzero chekusika kwenyika inozivikanwa, inowanikwa mumakwikwi eNike Air sneakers.
Mazuva edu
Nhasi, chikwata chaNaike chiratidzo chemutambo, uye nhoroondo yaro kusvika nhasi ino yakazara muzvinhu zvinofadza. Somuenzaniso, mune ramangwana rekambani kambani inobatanidzwa pamwe chete neApple. Vose vachasunungura hi-tech-teknolojia - idzi izveti uye mutambi wemutauro unobatana kune mumwe nemumwe.
| | | |
| | | |
| | | |
