Izwi rakakurumbira renyika rinonzi Giorgio Armani SpA, rakatangwa muItaly muna 1975, rinonyanya mukugadzirwa kwezvigadzirwa zvevarume, vakadzi nevana, pamwe neshangu, zvishongo uye zvinonhuwira. Yakagadzirwa neshamwari dzake Giorgio Armani naSergio Galeotti. Mumakumi maviri emakore chete, kambani yakakura kusvika pakukura kwekambani yepasi rose yakakunda mhizha yemafashoni. Vakasika venyika inozivikanwa zvikuru mapiyona mapiyona munzvimbo yekambani. Giorgio Armani SpA ikozvino inomiririrwa nemitambo yakasiyana-siyana, iyo iyo nzvimbo yakakodzera inoshandiswa neCharani Jeans.
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Iko muumbi mukuru wefashoni yeimba Armani, uyo ariwo muvambi wayo, kwete kare kare akapemberera zuva remakore makumi masere. Zvinotoshamisa kuti munhu uyu ane tarenda haagoni kungoita chete pamusana pekutsvaga, asiwo kugadzirisa inzwi nokuda kwefashoni yenyika. Giorgio Armani anogara achigadzirira kufadza vateveri vake nemafungiro matsva, ayo anowanikwa mumicheka uye zvishongo zvekushongedza. Mumakore makumi mapfumbamwe apfuura, mufashoni wekufananidza aizivikanwa seimwe yevatungamiri vakanakisisa munyika. Chikwende chebukwata Giorgio Armani chakarasikirwa chete nemasikirwo emasikirwo ainzi Christian Dior . Uye nanhasi, tenzi anoenderera mberi nekusika mafashoni, kunyatsotevera huzivi hwake, hwaro hwahwo hune hupfumi uye hwakanaka.
Zvisinei, mazuva ano maitiro ari kuita zvigadziriswo zvaro, izvo iyo fikirini yemugadziri inosungirwa kuita kana iye achida kuramba achizivikanwa uye mukutsvaga. Chido chevakadzi vemazuva ano zvemafashoni pakuita zvinhu uye kushandiswa zvakasiyana muzvipfeko zvakafuridzirwa Giorgio Armani kugadzira mutsara wakasiyana wezvokupfeka, shangu uye zvigadzirwa zvevechidiki - chiratidzo chechiratidzo Armani Jeans. Zvipfeko Armani Jeans zvakasikwa nokuda kwevarume nevanasikana vanonamata chimiro cha Armani, asi kuti zvipfeko zvakanakisisa zvigadzirwa zvisati zvagadzirira. Vavariro yevateereri veIndani Jeans vakadzi nevarume pakati pezera remakore 18 ne30-35.
Armani Jeans mashomanana zvipfeko, jekete, majasi, shangu uye zvikwama zvakaitwa ne denim. Kushandiswa kwemashoko aya kunoita kuti zvikwanise kuderedza zvakanyanya mutengo wemiti, zvichiita kuti zviwanikwe kune vechidiki. Democracy haina kungosiyana nematengo, asiwo maitiro. Zvisinei, usafunga kuti nekuda kwehutano uhu hwakatambura. Shanduro yeArmean inonamatira kune nheyo huru-chero chinhu chipi zvacho chinofanira kuitwa chisingaiti!
Ikozvino mapoka ezvevakadzi ndezvematongerwe enyika. Zvipfeko, mavhiri, mapfekero, kunze kwepfeka, mabheji, jeans, mazvigadzirwa zvegodo chaiwo uye Armani Jeans magasi anokubvumira iwe kugadzira zvigadzirwa zvemavara chero ipi zvayo. Musikana mumwe nomumwe ane mukana wekutora shangu dzakashongedzwa uye zvishandiso, kusanganisira zvikoti.
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Zvechokwadi, Jeans ndiyo inonyanya kushandiswa yeArmani Jeans. Kusarudzwa kwevatungamiri vakagadzirirwa nevakakurumbira mukugadzira kwakazara. Muumbi wacho akatama kubva kune vanhu vakawanda vanogamuchirwa, izvo zvinoratidzika sezvinotyisa kune vakawanda. Kunyatsotarisirwa kunofanira kubhadharwa kune jeans yekusunungura kusununguka, umo iwe unogona kuenda kumapato maviri edzimhosva uye usiku. Izvo zvinonzwisisika uye zvinokwidziridzwa Armani Jeans, uye zvinoshongedza shangu pamusana . Ikoko kunewo majee akaiswa mujoko, ayo anonyatsosimbisa kubatana kwemakumbo echikadzi. Vavengi vakapisa jeans uye vane zvakawanda zvokuita sarudzo.
Mukuwedzera kune yakasvibirira dema, yebhuruu nemirau yebhuruu, muumbi anopa jeans yemirazi yakajeka. Mienzaniso yakadaro ndiyo mhinduro yakanakisisa yekusika chitubu chemasikati nezhizha. Kana zviri zvekushongedza, Giorgio Armani anoshandisa chimiro chekuvhenekera kwechiedza, kuiswa kwechirasi chemavara, kusiyana kwesimbi uye zvisungo.
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