Zviuru zvemakambani kumativi ose enyika zvinogadzira michina yemishonga, asi vashomanana vavo vanogona kuzvirumbidza pamusoro pezana remakore ekumazana munharaunda iyi. Chinyorwa cheNorway chinonzi Helly Hansen ndecheimwe makambani akadaro. Yakatangwa muna 1877 naHelly Hansen nemudzimai wake Maren Margaret. Hansen ainyatsoziva kuti zvipfeko zvipi zvinofanira kupfeka kupfeka pasi pemamiriro ezvinhu akaipisisa, sezvaaiva mutungamiri kwenguva yakareba. Innovations uye teknolojia yakatangwa mukugadzirwa, yakatungamirira kukuti zvipfeko zvaHelly Hansen zvakatanga kufadzwa nezvinodiwa zvinoshamisa kubva kugungwa, vabati vehove, vachinetseka pakufamba nengarava uye kumakomo. Munguva yemakore mashanu ekutanga ebasa Hansen akakwanisa kuwana zviyero zvuru gumi zvezvibereko. Sezvo kare muna 1878 kambani yakazova muridzi we diploma yekubudirira kwakanyanya pamusangano weParis Expo. Kubva panguva iyo, maSouthwestern akadai, madutu uye Helly Hansen jaketi ave akatumirwa kuEurope. Zvigadzirwa zveNorway brand zvaive zvakarongwa kuti zvipone uye zvidzikinure mune zvakasikwa zvakasikwa. Nhasi, vatsigiri vebhizimisi reHansen hwemhuri vakawedzera zvakanyanya. Helly Hansen anobudisa shangu, zvisizvo uye zvekunze, izvo zviri zvepamusoro nehutsika.
Zvipfeko zvezvinhu zvakanyanyisa
Zviri nyore kutsanangura kubudirira kwaHelly Hansen. Zvipfeko zvinobudiswa nekambani zvinoshamisa chaizvo uye zvinopesana. Kana iya yekutakura yeHelly Hansen yakakonzerwa nemafuta ekusainira ayo asina kubvumira unyoro, mazuva ano zvimvura nemvura yakadzivirirwa mamiriro ekugadzirisa munyika ye textile! Pakupera kwezana remakore rechi20, teknolojia dzeHelly Hansen dzakagadzira kupfeka kwakakosha kweGurisi-3, uye muna 1949 - yakaisvonaka ye polyvinylchloride yerineni Helox. Kuvonga kushandiswa kwei-teknolojia, chido chekuisa mukati mepamusoro yezvokupfeka nemafuta zvakanyangarika! Chimwe chisingaoneki chejira yakakonzerwa mujasi, jasi, paki kana Helly Hansen raincoat, yakaita kuti zvipfeko zvekunze zvirege kuvhiringidzwa nemhepo inoputika, ichidira mvura uye chando.
Chimwe chinhu chakawanikwa munyika yezvigadzirwa zvekugadzira uye kugadzirwa kwezvimwe zvipfeko zvakakonzerwa nekugadzirwa kwemvere dzemvere. Izvi zvakashanda sechinhu chitsva chokudzivirira, icho chakapa zvipfeko zvekunze nekupisa. Mukuwedzera, bvudzi rakagadzirisa zvakanyanya kuderedza kuwanda kwejaketi nemhepo inopisa. Vashandi vekambani inotungamirira pasi vakaita basa rakaoma, vaifarira zvipfeko zvaHelly Hansen.
Zvipfeko zvehupenyu nemitambo
Kutanga muna 1980 kwekambaniki Helly Tech yakawedzera zvakanyanya vateereri vekambani Helly Hansen. Kubva panguva ino zvipfeko zvakava chiedza, kufema, kusina mvura uye panguva imwechete yakanaka. Avo vanofarira mitambo uye vanotungamira mararamiro anoshingaira, vakakurumidza kuwana chipfeko ichi chakanaka. Makore mashomanana gare gare, iye akasarudzwa nemadhandi eguta. Madhakwa evanhu akava mapiyona. Pasinei nokuti ivo vakanga vakaoma kwazvo, ma mods ekuchamhembe kweUnited States vakakurumidza kuwana chinhu chitsva chaicho. Kwapera nguva pfupi, majekiseni aHelly Hansen akapinda mumutambo, achipa chiratidzo ne rudo rusingaperi rwevanhu.
Zvigadzirwa zvekambani yeNorway zvakave zvichange zvanyangarika kubva pakudzidza kwakanyanya, sekutanga. Kushandiswa kwe hydrophilic uye microporous teknolojia - ichi ndicho chikonzero chekubudirira here? Nhasi, kunze kwekunze kwekunze, Helly Hansen anogadzira shangu, sneakers , mabhutsi anoramba akasimba se "avo vakagadzirira", akabudiswa muzana remakore rekupedzisira kune avo vaigara pedyo nechokutsamwa uye kuda kukunda.
| | | |
| | | |
| | | |